Zoomo - Armada

Upon joining Zoomo, I was tasked with spearheading the design of their B2B software solution. Through discussions with internal stakeholders, and users it was clear that there were a number of problems that needed to be adressed. The problems included: Fragmented Software Systems: Zoomo's existing landscape was plagued by multiple, poorly designed software solutions that failed to work cohesively. Lack of Centralized Visibility: There was no unified platform to monitor and manage assets effectively across the system. Costly Data Migration: The reliance on an expensive third-party tool for data management was a significant financial burden. Unmet B2B Needs: Essential features such as tracking riders and assets, highly requested by Zoomo's B2B clients, were missing. To address these challenges, it was crucial to deeply understand the information and workflow needs of mechanics and operations teams. This understanding was pivotal in designing a solution that was not only efficient but also user-centric. We conducted extensive research, engaging with stakeholders and mechanics to map out their key workflows, understanding their key Jobs To Be Done,and their painpoints. This process was instrumental in identifying the core functionalities needed in our new software, and to further shape how I could design these features to provide value to all users and customers of the product.